Ethique Tone It Down – Brightening Solid Sulfate Free Purple Shampoo Bar for Blonde and Silver Hair – Vegan, Eco-Friendly, Plastic-Free, Cruelty-Free,3.88 oz (Pack of 1)

Description

About the Product 🔑

Feature ✨	Benefit 💡
Say Goodbye to Brassiness 💜	Perfect for toning blonde, bleached, silver, or platinum hair. Counteracts yellow or orange tones, keeping hair vibrant, bright and even.
Great lather! 🧼
Nourishing Ingredients 🌱	Ethically sourced mica, a blend of naturally occurring purple mineral pigments, and a dash of beetroot powder provide an extra boost of colour. Fairly traded babassu oil and cocoa butter add softness and shine!
Gentle Formula 💧	Formulated with babassu oil, cocoa butter, ethically sourced purple mica pigments, and a dash of beetroot for a colour boost, this bar is packed with toning superpowers and is gentle enough for daily use.
Toning Superpowers 🌟
Smooths, Strengthens, Restores Vibrancy ⚖️	Formulated with nourishing ingredients like babassu seed oil, hemp seed oil, and beetroot powder, this solid shampoo bar helps smooth, strengthen, and restore vibrancy while being pH balanced.
Eco-Conscious Choice 🌎	One shampoo bar replaces 3 liquid bottles, reducing plastic waste and supporting a sustainable lifestyle.
Vegan, Cruelty-Free, Plastic-Free 🐇	Our vegan, cruelty-free shampoo made with renewable ingredients for a healthier planet and healthier hair. All our products are 100% plastic-free, certified vegan, cruelty-free & palm-oil free. Also, our packaging is 100% plastic-free.
No Sulfates or Petrochemical-Derived Dyes ✅
Lasts at least 80 washes 💰	Each shampoo bar lasts at least 80 washes, equivalent to three bottles of liquid shampoo.
Plastic Free Packaging 📦	This bar has recyclable, home-compostable packaging. Simply tear up the box and pop it in your compost bin or bury it in your garden to return nutrients to the soil.
Ethical & Sustainable Ingredients 🌿	Formulated using vegan, cruelty-free, palm oil-free, paraben-free and renewable ingredients, sourced from sustainable producers paid a fair wage.

How to Use 🛠️

1. Step 1: ✋ Stroke the bar down wet hair.
2. Step 2: 🧼 It will lather!
3. Step 3: 💧 Rinse thoroughly.
4. Step 4: 🌟 Use as your regular shampoo to keep the yellow tones at bay.

Ingredients 🧴

Ingredient 🌿	Description 🌟
Babassu Oil	Strengthens 💪
Cocoa Butter	Softens 🍫
Ethically Sourced Purple Mica Pigments	Toning 💜
Beetroot Powder	Colour Boost 🌈
Hemp Seed Oil	Smooths ✨
Betaine	Nourishes 💧
Jasmine Oil	Shine & Body ✨

Product Details 🏷️

Our Story

Brianne West, CEO & Founder, started Ethique in her kitchen in 2012 when she began experimenting with solid shampoo bars. Today we have over 100 products in our range!

Our Products

We create conscious & concentrated haircare, skincare, body care & more products to help make giving up the bottle easier. All our products are 100% plastic-free, certified vegan, cruelty-free & palm-oil free. Also, our packaging is 100% plastic-free.

Our Mission

We’re on a mission to revolutionize the cosmetics industry and regenerate our planet through business. Helping to rid the world of single-use plastic bottles is just one part of that!

Regeneration

As of 2021, we have saved over 20+ million single-use plastic bottles from being made or disposed of in landfills around the world, over 3 million gallons of water from being wasted and have planted over 350,000 trees. This is only the beginning!

Product Dimensions ‏ : ‎ 1.5 x 2.28 x 2.24 inches; 3.84 ounces

Item model number ‏ : ‎ Tone It Down Solid Hair Shampoo Bar

UPC ‏ : ‎ 810003555014

Manufacturer ‏ : ‎ Ethique

ASIN ‏ : ‎ B07YM3D6P7

Nourishing Ingredients: Ethically sourced mica, a blend of naturally occurring purple mineral pigments, and a dash of beetroot powder provide an extra boost of colour. Fairly traded babassu oil and cocoa butter add softness and shine!

Save Money & the Planet: Each shampoo bar lasts at least 80 washes, equivalent to three bottles of liquid shampoo. To use, stroke the bar down wet hair – it will lather!

Plastic Free: This bar has recyclable, home-compostable packaging. Simply tear up the box and pop it in your compost bin or bury it in your garden to return nutrients to the soil.

Ethical & Sustainable Ingredients: Formulated using vegan, cruelty-free, palm oil-free, paraben-free and renewable ingredients, sourced from sustainable producers paid a fair wage.

Full Images

Product Standout Benefits

Get ready for hair that shines and feels perfectly balanced with our daily shampoo and conditioner pack.

• 🌟 Vitamin B5 is here to moisturize and help your hair look healthier.
• 🥥 Coconut Oil works its magic to nourish your hair, leaving it soft and smooth.
• 🚫 You won’t find any harsh sulfates, surfactants, silicones, phthalates, or parabens here!
• 🌱 It’s all about being Plastic-Free, Vegan, and Cruelty-free.

Customer Questions and Answers

Let’s dive into some common questions you might have about our Everyday Shine Shampoo and Conditioner Bars!

How do I use this product? 🤔

It’s super simple! First, wet your hair all over. Then, lather up the shampoo bar in your hands and give your scalp a good massage. Rinse it all out thoroughly. After shampooing, grab the conditioner bar, apply it, let it hang out for a few minutes, and then rinse again. Easy peasy! ✨

What makes this product special? 🔥

This is a daily shampoo and conditioner duo designed to give your hair that shiny, balanced look. It’s packed with Vitamin B5 to moisturize and promote healthier-looking hair, and Coconut Oil to nourish it, making it feel soft and smooth. Plus, it’s made without harsh sulfates, silicones, phthalates, or parabens, and it’s plastic-free, vegan, and cruelty-free! 🌿

What are the key ingredients? 📝

• For the Everyday Shine Shampoo Bar: Sodium Coco-Sulfate, Sodium Cocoyl Isethionate, Stearic Acid, Cocoa Seed Butter, Water, Decyl Glucoside, Glycerine, Coconut Oil, and Grapefruit Peel Oil, along with Panthenol for moisture.
• For the Everyday Shine Conditioner Bar: Key players include Brassica Alcohol, Castor Oil, Glycerine, Coconut Oil, Cocoa Seed Butter, and Grapefruit Peel Oil, plus Panthenol for extra goodness.

Is this product eco-friendly? 🌱

Absolutely! We’re committed to being Plastic-Free, Vegan, and Cruelty-free with this product. 🌎