Ethique Tone It Down – Brightening Solid Sulfate Free Purple Shampoo Bar for Blonde and Silver Hair – Vegan, Eco-Friendly, Plastic-Free, Cruelty-Free,3.88 oz (Pack of 1)
$17.83 Original price was: $17.83.$16.49Current price is: $16.49.
Description
About the Product 🔑
| Feature ✨ | Benefit 💡 |
|---|---|
| Say Goodbye to Brassiness 💜 | Perfect for toning blonde, bleached, silver, or platinum hair. Counteracts yellow or orange tones, keeping hair vibrant, bright and even. |
| Great lather! 🧼 | |
| Nourishing Ingredients 🌱 | Ethically sourced mica, a blend of naturally occurring purple mineral pigments, and a dash of beetroot powder provide an extra boost of colour. Fairly traded babassu oil and cocoa butter add softness and shine! |
| Gentle Formula 💧 | Formulated with babassu oil, cocoa butter, ethically sourced purple mica pigments, and a dash of beetroot for a colour boost, this bar is packed with toning superpowers and is gentle enough for daily use. |
| Toning Superpowers 🌟 | |
| Smooths, Strengthens, Restores Vibrancy ⚖️ | Formulated with nourishing ingredients like babassu seed oil, hemp seed oil, and beetroot powder, this solid shampoo bar helps smooth, strengthen, and restore vibrancy while being pH balanced. |
| Eco-Conscious Choice 🌎 | One shampoo bar replaces 3 liquid bottles, reducing plastic waste and supporting a sustainable lifestyle. |
| Vegan, Cruelty-Free, Plastic-Free 🐇 | Our vegan, cruelty-free shampoo made with renewable ingredients for a healthier planet and healthier hair. All our products are 100% plastic-free, certified vegan, cruelty-free & palm-oil free. Also, our packaging is 100% plastic-free. |
| No Sulfates or Petrochemical-Derived Dyes ✅ | |
| Lasts at least 80 washes 💰 | Each shampoo bar lasts at least 80 washes, equivalent to three bottles of liquid shampoo. |
| Plastic Free Packaging 📦 | This bar has recyclable, home-compostable packaging. Simply tear up the box and pop it in your compost bin or bury it in your garden to return nutrients to the soil. |
| Ethical & Sustainable Ingredients 🌿 | Formulated using vegan, cruelty-free, palm oil-free, paraben-free and renewable ingredients, sourced from sustainable producers paid a fair wage. |
How to Use 🛠️
- Step 1: ✋ Stroke the bar down wet hair.
- Step 2: 🧼 It will lather!
- Step 3: 💧 Rinse thoroughly.
- Step 4: 🌟 Use as your regular shampoo to keep the yellow tones at bay.
Ingredients 🧴
| Ingredient 🌿 | Description 🌟 |
|---|---|
| Babassu Oil | Strengthens 💪 |
| Cocoa Butter | Softens 🍫 |
| Ethically Sourced Purple Mica Pigments | Toning 💜 |
| Beetroot Powder | Colour Boost 🌈 |
| Hemp Seed Oil | Smooths ✨ |
| Betaine | Nourishes 💧 |
| Jasmine Oil | Shine & Body ✨ |
Product Details 🏷️
Our Story
Brianne West, CEO & Founder, started Ethique in her kitchen in 2012 when she began experimenting with solid shampoo bars. Today we have over 100 products in our range!
Our Products
We create conscious & concentrated haircare, skincare, body care & more products to help make giving up the bottle easier. All our products are 100% plastic-free, certified vegan, cruelty-free & palm-oil free. Also, our packaging is 100% plastic-free.


Our Mission
We’re on a mission to revolutionize the cosmetics industry and regenerate our planet through business. Helping to rid the world of single-use plastic bottles is just one part of that!
Regeneration
As of 2021, we have saved over 20+ million single-use plastic bottles from being made or disposed of in landfills around the world, over 3 million gallons of water from being wasted and have planted over 350,000 trees. This is only the beginning!


Product Dimensions : 1.5 x 2.28 x 2.24 inches; 3.84 ounces
Item model number : Tone It Down Solid Hair Shampoo Bar
UPC : 810003555014
Manufacturer : Ethique
ASIN : B07YM3D6P7
Nourishing Ingredients: Ethically sourced mica, a blend of naturally occurring purple mineral pigments, and a dash of beetroot powder provide an extra boost of colour. Fairly traded babassu oil and cocoa butter add softness and shine!
Save Money & the Planet: Each shampoo bar lasts at least 80 washes, equivalent to three bottles of liquid shampoo. To use, stroke the bar down wet hair – it will lather!
Plastic Free: This bar has recyclable, home-compostable packaging. Simply tear up the box and pop it in your compost bin or bury it in your garden to return nutrients to the soil.
Ethical & Sustainable Ingredients: Formulated using vegan, cruelty-free, palm oil-free, paraben-free and renewable ingredients, sourced from sustainable producers paid a fair wage.
Full Images







Product Standout Benefits
Get ready for hair that shines and feels perfectly balanced with our daily shampoo and conditioner pack.
- 🌟 Vitamin B5 is here to moisturize and help your hair look healthier.
- 🥥 Coconut Oil works its magic to nourish your hair, leaving it soft and smooth.
- 🚫 You won’t find any harsh sulfates, surfactants, silicones, phthalates, or parabens here!
- 🌱 It’s all about being Plastic-Free, Vegan, and Cruelty-free.
Customer Questions and Answers
Let’s dive into some common questions you might have about our Everyday Shine Shampoo and Conditioner Bars!
How do I use this product? 🤔
It’s super simple! First, wet your hair all over. Then, lather up the shampoo bar in your hands and give your scalp a good massage. Rinse it all out thoroughly. After shampooing, grab the conditioner bar, apply it, let it hang out for a few minutes, and then rinse again. Easy peasy! ✨
What makes this product special? 🔥
This is a daily shampoo and conditioner duo designed to give your hair that shiny, balanced look. It’s packed with Vitamin B5 to moisturize and promote healthier-looking hair, and Coconut Oil to nourish it, making it feel soft and smooth. Plus, it’s made without harsh sulfates, silicones, phthalates, or parabens, and it’s plastic-free, vegan, and cruelty-free! 🌿
What are the key ingredients? 📝
- For the Everyday Shine Shampoo Bar: Sodium Coco-Sulfate, Sodium Cocoyl Isethionate, Stearic Acid, Cocoa Seed Butter, Water, Decyl Glucoside, Glycerine, Coconut Oil, and Grapefruit Peel Oil, along with Panthenol for moisture.
- For the Everyday Shine Conditioner Bar: Key players include Brassica Alcohol, Castor Oil, Glycerine, Coconut Oil, Cocoa Seed Butter, and Grapefruit Peel Oil, plus Panthenol for extra goodness.
Is this product eco-friendly? 🌱
Absolutely! We’re committed to being Plastic-Free, Vegan, and Cruelty-free with this product. 🌎
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